This concise and strong ebook lifts the lid at the artistic strategy and eloquently info the stairs had to create interesting new ideas.
Advertising copywriters, engineers, poets, painters and scientists have all benefited from its textual content to make inventive breakthroughs.
Advertising trailblazer William Bernbach wrote, "James Webb younger conveys in his little ebook whatever extra worthwhile than the main discovered and targeted texts with reference to ads. Mr. younger is within the culture of a few of our best thinkers while he describes the workings of the inventive process".
Table of contents
- How it started
- The formulation of experience
- The Pareto theory
- Training the mind
- Combining outdated elements
- Ideas are new combinations
- The psychological digestive process
- "Constantly pondering it"
- The ultimate stage
- Some after-thoughts
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Extra resources for A technique for producing ideas: A simple five step formula for producing ideas
A technique for producing ideas: A simple five step formula for producing ideas