By Derek Sivers
When Derek Sivers all started CD child, he wasn’t making plans on construction a huge enterprise. He used to be a winning self reliant musician who simply desired to promote his CDs on-line. whilst not anyone could aid him do it, he set out on his personal and outfitted an internet shop from scratch.
He began in 1998 via aiding his buddies promote their CDs. In 2000, he employed his first worker. 8 years later, he bought CD child for $22 million.
Sivers didn’t desire a marketing strategy, and neither do you. You don’t have to imagine significant; actually, it’s larger in the event you don’t. begin with what you could have, care approximately your buyers greater than your self, and run what you are promoting such as you don’t want the money.
From the Hardcover edition.
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Anything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek Sivers