Get Digitalisierung im Fußball. Wie deutsche Fußballvereine um PDF

ISBN-10: 3956872088

ISBN-13: 9783956872082

Bayern-Fans in China? Immer mehr deutsche Fußballvereine wenden sich einem internationalen Publikum zu und entwickeln dazu eigene Marketingmaßnahmen. Neben dem sportlichen Erfolg entscheidet dabei der Einsatz neuer Medien über Beliebtheit und Einnahmequellen im Ausland.

Die Digitalisierung spielt additionally eine große Rolle für die Marketingstrategie und Internationalisierung von Fußballclubs. Vereine sind heutzutage nicht mehr nur an sportlichen Leistungen interessiert. Sie sind auch zu Marken geworden, die overseas konkurrenzfähig bleiben möchten.

Andre Jung verfolgt diesen spannenden Weg und erklärt, wie die Digitalisierung den Fußball verändert hat. Sein Buch gibt Einblicke in den Kampf um die Gunst internationaler enthusiasts, wie er zwischen den großen Akteuren im Weltfußball ausgebrochen ist. Wie erfolgreiche Marketingstrategien konkret aussehen können, zeigt er am Bundesliga-Primus FC Bayern München sowie am neuen Publikumsliebling RB Leipzig.

Aus dem Inhalt:
-FC Bayern München;
-RB Leipzig

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Digitalisierung im Fußball. Wie deutsche Fußballvereine um internationale Fans werben (German Edition)

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