Get Digitalisierung im Fußball. Wie deutsche Fußballvereine um PDF

ISBN-10: 3956872088

ISBN-13: 9783956872082

Bayern-Fans in China? Immer mehr deutsche Fußballvereine wenden sich einem internationalen Publikum zu und entwickeln dazu eigene Marketingmaßnahmen. Neben dem sportlichen Erfolg entscheidet dabei der Einsatz neuer Medien über Beliebtheit und Einnahmequellen im Ausland.

Die Digitalisierung spielt additionally eine große Rolle für die Marketingstrategie und Internationalisierung von Fußballclubs. Vereine sind heutzutage nicht mehr nur an sportlichen Leistungen interessiert. Sie sind auch zu Marken geworden, die overseas konkurrenzfähig bleiben möchten.

Andre Jung verfolgt diesen spannenden Weg und erklärt, wie die Digitalisierung den Fußball verändert hat. Sein Buch gibt Einblicke in den Kampf um die Gunst internationaler enthusiasts, wie er zwischen den großen Akteuren im Weltfußball ausgebrochen ist. Wie erfolgreiche Marketingstrategien konkret aussehen können, zeigt er am Bundesliga-Primus FC Bayern München sowie am neuen Publikumsliebling RB Leipzig.

Aus dem Inhalt:
-Fußball;
-Digitalisierung;
-Internationalisierung;
-FC Bayern München;
-RB Leipzig

Show description

Read Online or Download Digitalisierung im Fußball. Wie deutsche Fußballvereine um internationale Fans werben (German Edition) PDF

Similar u.s. politics books_3 books

Download PDF by Thomas R. Nevin: Irving Babbitt: An Intellectual Study

Few males in America's highbrow background have sought up to Irving Babbitt to be a crucible for the cultural values that the US, expecially in its "progressive" epoch, had no inclination to obtain. Over sixty years after his dying, Babbitt continues to be a determine of controversy. He keeps his recognition as a reactionary defender of genteel morality and flavor, but, as Thomas Nevin reminds us, he remains to be a student of value and an erudite, forceful instructor who stimulated -- between others -- T.

Read e-book online A Religion of Peace?: Why Christianity Is and Islam Isn't PDF

Christianity or Islam: that is the genuine "religion of peace"? nearly any liberal pundit will inform you that there is a faith bent on destroying our structure, stripping us of our liberties, and implementing spiritual rule at the U. S. And that faith is . . . Christianity! approximately Islam, even if, the Left is silent--except to assert an ethical equivalence among the 2: if Islam has terrorists this present day, that is not anything in comparison to the Crusades, inquisitions, and non secular wars in Christianity's prior.

's Against Deconstruction PDF

"The concentration of any surely new piece of feedback or interpretation needs to be at the artistic act of discovering the recent, yet deconstruction places the problem the opposite direction round: its emphasis is on debunking the outdated. yet apart from the truth that this application is inherently boring, it really is, in reality, by no means transparent that it truly is attainable.

Download e-book for iPad: Local Public Services in Times of Austerity across by

This booklet offers a comparative research of the tactics and affects of austerity measures brought within the box of neighborhood Public providers (LPS) throughout Mediterranean Europe. The e-book describes and compares the trajectories of austerity, and the kinds of results. It investigates what percentage (and what sort of) varied responses got to comparable inputs and lower than the impact of what elements with a purpose to comprehend if there are regularities within the manner that the Mediterranean international locations followed and applied the austerity measures and the way those latter impacted on neighborhood executive and LPS administration and supply.

Additional resources for Digitalisierung im Fußball. Wie deutsche Fußballvereine um internationale Fans werben (German Edition)

Example text

Download PDF sample

Digitalisierung im Fußball. Wie deutsche Fußballvereine um internationale Fans werben (German Edition)


by Charles
4.0

Rated 4.52 of 5 – based on 34 votes